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Privacy policy

Last updated: November 29, 2025

This Privacy Policy describes how Xnovate collects, uses, processes, and shares users' personal information when they access the site, use the Services, make a purchase, or interact with Xnovate by any means.

Xnovate is a store powered by Shopify. As such, certain data is also processed by Shopify as a technical service provider.

In the event of a conflict between the Terms of Service and this Privacy Policy, the Privacy Policy shall prevail with respect to all matters concerning the handling of personal information.

1. Definition of Personal Information

The term "personal information" refers to any information that allows a person to be identified, directly or indirectly.
The following are not considered personal information:
– anonymized data,
– aggregated data,
– data that cannot reasonably be used to identify a person.

Xnovate may collect or process the following categories of information:

1.1. Contact Details

Name, address, billing address, shipping address, email, phone number.

1.2. Financial Information

Payment information (cards, confirmations, payment identifiers), transaction details.
Xnovate never stores your card numbers; payments are processed via Shopify Payments or other secure providers.

1.3. Account Information

Login credentials, passwords, preferences, settings.

1.4. Transaction Information

Products viewed, added to cart, purchased, returned, exchanged, order history.

1.5. Communications

Messages, emails, customer inquiries, after-sales support.

1.6. Technical Information

IP address, browser type, device, operating system, unique identifiers.

1.7. Usage Information

How the site is used, pages viewed, interactions, time spent.

2. Sources of Collection

Personal data may come from:

2.1. Directly From You

Account creation, purchase, contact, forms, customer support.

2.2. Automatically Via the Site

Cookies, similar technologies, usage analysis.

2.3. Service Providers

Payment, transaction management, hosting, e-commerce, analytics.

2.4. Partners and Third Parties

Only when necessary to provide the Services (e.g., delivery).

3. Use of Personal Information

Xnovate uses personal information for the following purposes:

3.1. Providing the Services

– order fulfillment
– payment processing
– shipping
– returns and refunds
– account creation and management
– sending purchase-related notifications
– personalizing the user experience

3.2. Improving the Site and Services

Technical optimization, error detection, statistical analysis.

3.3. Security and Fraud Prevention

Authentication, payment monitoring, detection of fraudulent activity.

3.4. Customer Service

Responding to inquiries, assistance, dispute management.

3.5. Legal Obligations

Compliance with applicable law, responses to competent authorities, management of legal warranties.

3.6. Marketing (only with consent)

Marketing communications, newsletters, personalized advertising where authorized.

4. Sharing of Personal Information

Xnovate may share certain data with:

4.1. Shopify

Hosting, payment system, e-commerce infrastructure.

4.2. Service Providers

Payments, analytics, shipping, cloud storage.

4.3. Marketing Partners (with consent)

To display relevant advertising.

4.4. Authorized Third Parties

At your request or with your agreement (e.g., social media integration).

4.5. Legal Obligations

If required by a judicial or regulatory authority.

4.6. Business Transactions

Merger, restructuring, transfer of business.

Xnovate does not sell personal data.

4.7. Sharing of Data With Advertising Platforms and Sales Channels

As part of the promotion, analysis, and distribution of our products across multiple platforms, Xnovate may transmit certain personal data to the following partners:

  • Meta (Facebook, Instagram)
  • TikTok
  • Google & YouTube
  • Pinterest
  • Microsoft (Bing Ads)
  • Amazon Ads / Amazon Attribution
  • Shopify Audiences
  • Shopify Shop App
  • Third-party channels integrated via Shopify (Wholesale, Buy Button, Headless…)

Data That May Be Transmitted:

  • hashed email address
  • hashed phone number
  • IP address, user agent, technical identifiers
  • browsing behavior (pages viewed, clicks, session duration)
  • purchase-related events (add to cart, purchase, cart value, products purchased)
  • conversion identifiers
  • approximate location (country, region)
  • transaction data necessary for advertising (amount, products)

This data is transmitted via the following technologies:

  • Meta Pixel & Meta Conversions API
  • TikTok Pixel & Events API
  • Google Analytics / Google Ads Enhanced Conversions
  • Pinterest Tag
  • Microsoft UET Tag
  • Amazon Ads & Amazon Attribution
  • Shopify Analytics
  • Shopify Audiences (if enabled)

Purposes:

  • measuring advertising campaign performance
  • serving relevant, personalized advertising
  • creating lookalike audiences
  • correctly attributing conversions
  • optimizing our advertising campaigns across all platforms

Legal Basis:

  • consent (marketing cookies, advertising)
  • legitimate interest (anonymized statistics, security)

No Sale of Data:

Xnovate never sells personal data.
Any sharing is strictly limited to the purposes described above.

5. Relationship With Shopify

The Services are hosted by Shopify.
Shopify may process certain data to:
– provide the technical infrastructure,
– prevent fraud,
– improve its systems.

Shopify may also combine certain information from multiple stores to optimize its services.
For more information:
https://privacy.shopify.com/en

6. External Links

The site may contain links to third-party services.
Xnovate is not responsible for:
– the content of these sites,
– their privacy policy,
– their security.

It is recommended that you review their privacy policy before use.

7. Children's Data

The Services are not intended for minors.
Xnovate does not knowingly collect information relating to individuals who have not reached the legal age of majority.

To request the deletion of information relating to a minor, please contact:
contact.xnovate@gmail.com

8. Security and Data Retention

Xnovate applies reasonable security measures to protect personal information.
However, no transmission or storage method is completely secure.

The retention period depends on:
– legal obligations,
– business necessity,
– dispute management,
– service operation.

9. Your Rights

Depending on your country of residence, you have the following rights:

– access to your data
– rectification
– erasure
– restriction of processing
– objection
– portability
– withdrawal of consent (where consent is required)
– the right to lodge a complaint with a competent authority

To exercise your rights:
contact.xnovate@gmail.com

Xnovate may request verification of your identity.

10. International Transfers

Data may be transferred outside the EU, notably via Shopify.

These transfers rely on:
– Standard Contractual Clauses (SCCs),
– equivalent safeguards,
– or a country recognized as providing an adequate level of protection.

11. Changes to This Privacy Policy

This policy may be amended at any time.
The update date will be revised accordingly.
Any material change will be notified where required by law.

12. Cookies and Tracking Technologies

Xnovate uses cookies and similar technologies to:

  • ensure the site functions properly (essential cookies)
  • measure activity (analytics and statistics cookies)
  • personalize your experience
  • serve relevant advertising on partner platforms

Marketing Cookies Used:

  • Meta Pixel
  • TikTok Pixel
  • Google Ads / Analytics
  • Pinterest Tag
  • Microsoft UET
  • Amazon Ads
  • Shopify Analytics
  • Shopify Audiences
  • Shopify channels (Shop App, Buy Button, Hydrogen…)

You can manage your preferences via the "Cookie Preferences" section.

13. Contact

For any question or request relating to privacy:
📧 contact.xnovate@gmail.com
📍 77 Rue de Berne, bât B1, 13300 Salon-de-Provence, FR
Data controller: Xnovate